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Boost Mobile Digital Operator Platform

By building a fully custom digital platform and streamlining buying and activation experience, Boost Mobile saw 10x increase in subscriber acquisition at 60% lower CPA when compared to old MVNO tools T-Mobile had provided.

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Leading digital transformation of DISH’s Boost Mobile wireless brand from retail focused to fully digital telco experience. Consumers can purchase a SIM or new mobile phone with Boost Mobile service plan on my.boostmobile.com, then activate and manage their account online.
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Challenge

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Dish bought Boost Mobile to provide service to the 9.5 million customers that will be left without a service when T-Mobile shuts down its 3G CDMA network in 2022. T-Mobile's old, clunky internal tools made it impossible for MVNOs to sell SIMs online and service its subscribers. Boost needed to migrate its customers off of T-Mobile and rapidly expand and grow its subscriber base.

Results

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By building a fully custom digital platform and streamlining buying and activation experience to be digital first, Boost Mobile saw 10x increase in subscriber acquisition at 60% lower CPA when compared to old MVNO tools T-Mobile had provided.

Goal

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Our goal was to launch revenue optimized product with focus on conversion across all digital channels by Oct 15, 2021.

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9.5M

Subscribers

10x

Increase in acquisition

60%

Decreased CPA

Want help with your product?

Feel free to reach out to me any time. I prefer to talk over email, especially since we may be a few time zones away.

Copyright © 2024 by Tatiana Maskaron. All rights reserved.

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