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NY Knicks App

The next generation app that grows The Garden through ultimate fan engagement.

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A fan app that delivers ultimate fan engagement via real-time stats, gameday coverage, exclusive content and replays. Fans can purchase tickets, check into the venue, upgrade their seats and purchase exclusive merchandise.
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Challenge

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Madison Square Garden was looking to increase their revenue opportunities through sponsorship in Knicks app. However, Knicks app was experiencing low in-venue fan engagement. Out of the venue fans did not even download the app.

Results

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By adding dynamic games, active content feed and WatchParty paired with intelligent push notifications, loyalty driven offers and real-time stats Madison Square Garden was able get a 4x engagement improvement and unlock key revenue sponsorships on mobile. 

Goal

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Relaunch transformational revenue-generating app that increases engagement and loyalty of 3.5M Knicks fans

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200k

Downloads

4x

Engagement Improvement

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Copyright © 2024 by Tatiana Maskaron. All rights reserved.

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